Persuasive Copy Writing

Posted by: Birgitte  :  Category: Marketing Copy

We all like to win arguments. Come on, admit it. You want to be right. Right? Of course you do! (I’m right, aren’t I?)

Persuasive writing is a perfectly legal way to win an argument. Or at least try. In a nutshell, it’s a form of writing where the writer takes a stand either FOR or AGAINST a topic, and then works to convince the reader without having to endure a single, “Yeah, but.” It’s one of my favorite forms of writing.

The main goal of the persuasive writer is to get the reader to believe what they’re reading, or to convince them to take some kind of action.

Here are some tips to help persuade you:

Read more…

Effective Mission Statements

Posted by: Birgitte  :  Category: Marketing Copy

Anyone who starts a business does so for a specific reason, even if that reason is just to get filthy rich or because they were forced to by their father, their father’s father, their father’s, father’s father—you get my point.

How many people consciously know why they start a business? More importantly: how many people can explain why they started that particular business?

And why should they need to?

Read more…

Obituaries Written Respectfully

Posted by: Birgitte  :  Category: Creative Nonfiction

If you’re writing an obituary, it means someone died. Probably someone you loved or cared about deeply. While this is probably not the happiest time for you, writing a summary of this person’s life can be inspiring and beautiful.

Here are some great tips:

Read more…

Autobiography How-To’s

Posted by: Birgitte  :  Category: Creative Nonfiction

Since man first learned to communicate, we have heralded our stories in the form of autobiography. From the cave drawings that told of successful hunts, and the Viking rune stones that many times amounted to nothing more than a permanent declaration of “Olaf was here,” to the ballads that chronicled our lives and deaths, we have danced with a deep and persistent desire to tell others who we are. With the development of writing, that need found expression in an explosion of work.

Here’s how to create your own big bang:

Read more…

Biographies That Aren’t Boring

Posted by: Birgitte  :  Category: Creative Nonfiction

What is a biography?
A biography is a written account of the events that make up a person’s life. When said like that, writing a life story may seem as exciting as doing your taxes, but written correctly it can be an enthralling and interesting read. More than just a compilation of facts, a biography is frequently slanted toward a theme that answers pointed questions like, “Why is this person’s life important?” or “What can this person’s life teach us?”

Writing a biography takes a bit of skill and a pinch of art; seasoned with creativity and organization.

Read on for well-seasoned advice on non-boring biographies…

Read more…