When an idea is required, one way or another, you create one. It’s got nothing to do with innate talent. Marketing professionals are no more creative than anyone else, they’ve just learned tricks of the trade to help them work through creative blocks.
How do creative professionals keep their creativity flowing in the face of tight deadlines, burnout and Monday mornings? Here are five tactics I’ve adopted from my marketing experience to keep my WIP moving forward even when I feel drained: